Module 01
Business English: The Elevator Pitch
Build, refine and deliver a pitch that wins attention in 60 seconds.
0.0
Getting to know you
Tell us about your goals and current level so the course fits your context.
1.0
Unit 1 — Reading the message
Learn how commercial messages are built and what makes them persuasive.
- 15m
1.1
Exploring commercials
Watch real commercials and identify the language used to sell an idea.
- 15m
1.2
Decoding the message
Break a message into audience, promise and proof.
- 20m
1.3
Introducing Sales Pitches
Discover the structure and purpose of a sales pitch in business settings.
- 10m
1.4
Progress Check
Confirm what you learned before moving to the next unit.
2.0
Unit 2 — Building the pitch
Assemble each part of an elevator pitch, from hook to call to action.
- 15m
2.1
The Hook
Open with a line that makes your listener want the next sentence.
- 15m
2.2
Problem Solving
State the problem you solve in clear, client-centred English.
- 15m
2.3
Features and Benefits
Turn product features into benefits your audience cares about.
- 12m
2.4
The Call to Action
Close with a specific, confident next step.
- 25m
2.5
Pitch Blueprint
Combine every part into your own written pitch blueprint.
- 10m
2.6
Progress Check
Review the building blocks before you start performing.
3.0
Unit 3 — Delivering the pitch
Practise delivery, record your pitch and learn from peer feedback.
- 15m
3.1
The body speaks
Use posture, gesture and eye contact to support your words.
- 20m
3.2
Deconstructing a real pitch
Analyse a professional pitch line by line.
- 25m
3.3
Creating a script
Write the final script for your own 60-second pitch.
- 20m
3.4
Recording a pitch
Record your pitch in audio or video and submit it.
- 20m
3.5
Peer review
Give and receive structured feedback on recorded pitches.
- 10m
3.6
Progress Check
Measure how far your delivery has come.
4.0
Course Evaluation
Reflect on the course and help shape the next modules.
- 8m
4.1
Course Evaluation
Rate the course and share what worked for you.