Pitch LabBusiness English

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0.0

Getting to know you

Tell us about your goals and current level so the course fits your context.

  • 0.1 Questionnaire

    Share your professional background, needs and objectives for this course.

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1.0

Unit 1 — Reading the message

Learn how commercial messages are built and what makes them persuasive.

  • 1.1 Exploring commercials

    Watch real commercials and identify the language used to sell an idea.

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  • 1.2 Decoding the message

    Break a message into audience, promise and proof.

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  • 1.3 Introducing Sales Pitches

    Discover the structure and purpose of a sales pitch in business settings.

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  • 1.4 Progress Check

    Confirm what you learned before moving to the next unit.

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2.0

Unit 2 — Building the pitch

Assemble each part of an elevator pitch, from hook to call to action.

  • 2.1 The Hook

    Open with a line that makes your listener want the next sentence.

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  • 2.2 Problem Solving

    State the problem you solve in clear, client-centred English.

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  • 2.3 Features and Benefits

    Turn product features into benefits your audience cares about.

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  • 2.4 The Call to Action

    Close with a specific, confident next step.

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  • 2.5 Pitch Blueprint

    Combine every part into your own written pitch blueprint.

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  • 2.6 Progress Check

    Review the building blocks before you start performing.

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3.0

Unit 3 — Delivering the pitch

Practise delivery, record your pitch and learn from peer feedback.

  • 3.1 The body speaks

    Use posture, gesture and eye contact to support your words.

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  • 3.2 Deconstructing a real pitch

    Analyse a professional pitch line by line.

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  • 3.3 Creating a script

    Write the final script for your own 60-second pitch.

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  • 3.4 Recording a pitch

    Record your pitch in audio or video and submit it.

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  • 3.5 Peer review

    Give and receive structured feedback on recorded pitches.

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  • 3.6 Progress Check

    Measure how far your delivery has come.

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4.0

Course Evaluation

Reflect on the course and help shape the next modules.

  • 4.1 Course Evaluation

    Rate the course and share what worked for you.

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