Unit 1 — Reading the message
1.1 Exploring commercials
Watch real commercials and identify the language used to sell an idea.
Task
Watch the ads below and answer the questions that follow. Think about what makes each commercial work — these same elements are used in sales pitches.
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Video 1
Video 1 — Heinz
1
In the video, Ed says: "I was at this super posh restaurant". What does the expression "super posh" mean in this context?
2
The narrator says: "at that point the whole world came to a stop". Why did this happen?
3
What makes this ad memorable to you?
Personal question — select all that apply, no right or wrong answer
Other:
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