Learning path

Unit 1 — Reading the message

1.3 Introducing Sales Pitches

Discover the structure and purpose of a sales pitch in business settings.

Before you start

A sales pitch is a short presentation about a product or service to show why someone should buy it.

Task 1

Commercial or sales pitch?

Watch the videos below and decide if each one is a commercial or a sales pitch.

Video 1

Video 2

Video 3

Video 4

Task 2

Commercial, Sales Pitch or Both?

Swipe each phrase to the correct category: Commercial, Sales Pitch or Both.

0/12

It uses actors and/or special effects.

Swipe left for Commercial, down for Both, right for Sales Pitch — or use the buttons.

Task 3

Your own definition

Using your own words, define sales pitch.

Write two or three sentences. There is no single correct answer.

Finish all three tasks to continue.